How We Develop Your Fashion E-Commerce Website
Developing a successful e-commerce website for your fashion business is more than design and ability to fill orders. It should be a complete solution that addresses a number of key factors. Here is a review of the items that we address in the development process so that your e-commerce website will help your fashion business succeed.
Image, Style, and User Interface Design
Since fashion is about style, the design elements of your website should engage your target market and compliment the fashion you sell. These design elements would include layout, colors, fonts, consistency of appearance, etc.
Your website should also keep your customer’s interest in ways they aren’t even aware of. We have a solid understanding of human perception and marketing psychology that we use in developing your fashion website. This understanding is particularly helpful in the layout, placement and number of items on a page, and functionality of the website.
WordPress and WooCommerce
We develop fashion e-commerce websites using WordPress and WooCommerce. WordPress is the most used content management system for developing websites today. WooCommerce is a software add-on (plugin) that provides the e-commerce features to WordPress. It is also the most used e-commerce system for websites.
The great advantage of using WordPress and WooCommerce is that they are free and use open source coding. This means that you have an enormous amount of options for add-ons and improvements to your fashion e-commerce website- far more than you would find with another e-commerce website solution.
The theme, page builder, and plugins we use to develop your website are consistently rated among the best performing, easiest to use, and most cost-effective. Some are actually free! A WordPress theme provides the basic design and layout of your website. A plugin is a software add-on that is installed to your website to enhance its capabilities.
WooCommerce Website Hosting
We use one of the highest rated WordPress and WooCommerce hosting providers. They are also one of only three hosting providers that are officially recommended by WordPress. If we develop your website, we can also host your website for less than you would pay for your own WooCommerce hosting account. You would still have all of the access you need to add or modify content and products.
Optimizing Website Performance
Your website should load in the customer’s web browser (Google, Yahoo, Safari, etc.) in 3 seconds or less. The longer it takes your website to load, the more likely it is that potential customers will abandon your website and look elsewhere. A good online tool you can use to check the performance of your website is GT Metrix.
The hosting provider’s response time is one key source of how fast your website will load. There are additional steps we take in developing your website to improve its efficiency and performance, but it still have the same appearance, layout, and functionality.
Website Security
A significant challenge for any business on the internet is security. We’ve all heard stories of hacking, identify theft, and ransomware. As part of developing your website, we install and configure special security add-ons to help keep your website and your customers safe. Our websites have never had their security compromised.
E-Commerce Setup and Configuration
E-commerce setup and configuration is necessary so that your customers can use your website. This includes items such as payment processing, shipping, how customer accounts are managed, store policies, etc. As part of the process of developing your e-commerce site, we can handle this for you, or we can guide you through the process if you prefer.
Website Maintenance and Updates
When we develop your website, we turn on automatic updates so that the features, performance, and security stay current. The great advantage of automation is cost-effectiveness. Your website performs better and costs you less to maintain.
Professionalism and Commitment to Our Clients
For your fashion business to succeed, it’s important to partner with other businesses you can count on. We are committed to helping our clients, and we are proud of the professionalism we demonstrate. We believe in business ethics and honesty. We value good communication, and do our best to keep you informed and respond to your inquiries.
Get a Free Evaluation
Do you have a project in mind that we could help with? Or would you like a free evaluation of your current website, SEO practices, or fashion photography? Please give us a call, email, or send us a request using our Contact Form, and we will be glad to help.