Catalog Fashion Photography

catalog fashion photography

Catalog fashion photography produces the images you need for the individual products on your fashion e-commerce website. The purpose is to show the fashion clothing you sell in a clear and attractive presentation so that your customers can get a sense of how they will look before they buy.

Catalog fashion photography is a specialty that requires knowledge and skills beyond taking product photos. In our environment, the photographer is also the project manager who is responsible for the success of the team. This requires knowledge and skills in all of the areas of the photoshoot that also includes modeling, makeup, clothing appearance, optimizing photos, etc.

Catalog fashion photography is done in studio using a neutral background. Studies have shown that sales may be reduced if catalog photos are shot on location or in studio using colored backgrounds. Shooting in studio using a neutral background produces cleaner and better optimized images. Note that fashion photos shot on location are lifestyle photos rather than catalog photos.

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Do you have a project in mind that we could help with? Or would you like a free evaluation of your current website, SEO practices, or fashion photography? Please give us a call, email, or send us a request using our Contact Form, and we will be glad to help.