SEO - Search Engine Optimization

SEO Value

SEO is a set of practices designed to help your website be more easily found when a potential customer is searching for your products or content. The internet has become a preferred way to shop, so a strong SEO strategy is essential for increasing your chance for sales.  

Here are the ways that a strong SEO strategy can help your fashion business.

  • Potential customers have an easier time finding your website
  • It will help your business build brand awareness
  • SEO will help your business beat the competition
  • You can get better conversion rates for sales
  • It can help your business find new customers
  • It will get you more targeted traffic
  • SEO is cost-effective
  • The results are long-lasting

Ways We Improve Your SEO

Performance Optimization

The performance optimization that we do as part of your website development improves the website’s SEO. Page speed is a direct ranking factor that affects SEO. Studies by Google show that users leave your site after about 3 seconds of waiting for the website to load. Google will reduce your website ranking if it does not load quickly.

SEO Plugin

We will install the best plugin for SEO management when we develop your website. This plugin adds the necessary text fields for SEO to the pages, product categories, and products on your website.

Mobile Friendly

Another factor that helps SEO is that your website is optimized for performance on mobile devices such as tablets and cell phones. Google uses the mobile friendliness of a website as a key factor in ranking SEO. More people now use mobile devices (tablets, cell phones) rather than desktops to access the internet. Making a site mobile friendly is a standard part of our development process. 

Keyword Planning

An important step in improving the SEO of your fashion e-commerce website is creating groups of keywords to use. Keywords are the words and phrases that people use to search for your products or content on the internet. These keywords are also used for SEO descriptions. We have already developed lists of keywords to use, and we will make these lists available to you to use when writing your product descriptions and content pages. 

Additional Ways That SEO Is Improved

  • In addition to your product listings, Google also wants to see quality content on your website that has some length to it. It’s vital to use keywords in your content.  
  • Fresh, original content or product descriptions are always best. Duplicate content and frequently or continuously repeating keywords on the same page or same product can adversely affect SEO. 
  • Proper grammar and spelling help SEO. 
  • The use of video can also help your search ranking. This can be helpful to use as part of content pages. Be careful about using video on your home page or category pages. This can cause your site or product listings to load slowly which will affect your page speed and SEO.
    • The use of internal links or links between websites will improve the SEO of your website.
    • Inbound links are links from another website to your website, a page on your website, or products on your website. Google uses inbound links as one way to determine important your content is.
    • Outbound links are links from your website to another website or content on another website. Links to other websites should only be done to support the authority or value of your website. Using too many outbound links can result in users leaving your website. 
  • Internal links are links to your own content. This can help add value to each page or product for both Google and your visitors.
  • SEO for your site is also increased when people share your content on their social media sites.

 

  • SEO is improved by the click-through rate of your site. This is the percentage of people who click to visit your site after your site shows up in search results.
  • The bounce rate of your site will not help your SEO. The bounce rate is the number of people who click on your page and quickly go back to the search results
  • The longer visitors stay on your site after they’ve arrived will positively affect the SEO of your site.

A website name and URL that reflects your business will rank higher in SEO. Websites with a .com domain extension will rank higher. Websites that are three years old or more also rank higher.

We can add the necessary SEO descriptions to your products and content pages for you, or we can provide guidance for you to add the SEO descriptions if you want to handle this internally.

WordPress is written largely in PHP, but it also incorporates proper HTML markup. As a result, WordPress sites can be easily understood and scanned by a variety of search engines which help your website’s SEO.

Get a Free Evaluation

Do you have a project in mind that we could help with? Or would you like a free evaluation of your current website, SEO practices, or fashion photography? Please give us a call, email, or send us a request using our Contact Form, and we will be glad to help. 

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